







Shade Match So Good You'll Think it's Magic!
With Nitchu's Color Changing Foundation, never buy multiple shades of the same product again.
Real Results from Real Women
Based on an independent consumer study of 10 participants.

90%
of users agree that the Nitchu Color Changing Foundation provides perfect coverage.
95%
of users say it doesn't crease or settle into lines, yet effectively blurs texture.
100%
of users agree it is ideal for sensitive skin.
100%
of users agree the foundation lasts 12+ hours.

12-Hours of Coverage. 12-Hours of Skincare. Pampers While It Works.
Prime’s Botanical Complex
A blend of 4 premium ingredients that work together to brighten discoloration, rejuvenate dry, depleted areas, defend against environmental stressors, and soothe mature skin.
Jojoba oil + Squalene
The non-greasy duo replenishes lipids, restores suppleness, and softens fine lines by plumping crepey skin.
Niacinamide
Strengthens your skin’s moisture barrier, helps reverse sallowness (yellow tones), and calms reactiveness.




“The tonal coating lasts all day long. I counted 15 hours… And the best bit? When I looked in the mirror I absolutely loved how my skin was. Even better than after immediate application. Did not settle in wrinkles. Natural and suited to my complexion.”
Catherine M.
Frequently Asked Questions
How can one color match every complexion?
How can one color match every complexion?
The Nitchu Color Changing Foundation is informed by us extensively studying the skin tones and overall complexion variation in our sprawling community. It covers 80% of our queens and the dynamic needs of their mature skin.
White-to-beige, it gives you the freedom to blend more -- if you want a deeper shade and blend less if you are on the paler spectrum - for an unequivocal color match.
Across all seasons and settings.
No excuses or compromise.
Works best for fair to medium skin tones.
How does this Color Changing Foundation work?
How does this Color Changing Foundation work?
The Color Changing Foundation uses innovative microbeads to make the magic happen. Here’s how it goes:
- The base is luxe & white.The ideal canvas for your blending.
- This creamy formula replenishes the lipid reserves of mature, drying skin - ensuring the application is smooth and pilling-free.
- The microbeads hold pigments that meld together to mimic the exact shade of your natural skin.
- Simply stop once you see a dewy glow -- that looks like your own healthy, flawless skin.
Moisturize well. You don’t need to pair a primer with this foundation.
What kind of coverage can I expect from it? Is it recommended to layer this foundation?
What kind of coverage can I expect from it? Is it recommended to layer this foundation?
Don’t think of the Nitchu Color Changing Foundation as a ‘novelty’. It’s not. This is a foundation developed from the ground-up for women from 30 to over 50. It offers the light to medium coverage you need to blur pores, erase blemishes, even out discoloration, and reduce redness.
The first layer is best for a fresh & dewy look. Adding more of the buildable formula offers an Instagram filter-like perfection.
Describe the finish of this foundation.
Describe the finish of this foundation.
Dewy-natural. Never flat or shiny.
How long does this foundation last?
How long does this foundation last?
Tester results show this foundation lasts on mature skin for up to 12 hours. No re-application needed.
Is the Color Changing Foundation suitable for everyday wear?
Is the Color Changing Foundation suitable for everyday wear?
Yes. Powered by a cocktail of calming & nourishing ingredients, the Color Changing Foundation is not only fit for everyday use, we’d actively recommend using it.
Here are the benefits you’ll enjoy:
- Soothed skin. Reduced redness.
- Improved resilience
- Brightening & reversal of sallowness
- A plump wiggle and hydrated feel
- Softening of lines and wrinkles
Zero cakiness, heaviness, or pore clogging.
Is the Color Changing Foundation meant for sensitive skin?
Is the Color Changing Foundation meant for sensitive skin?
Yes. The Nitchu Color Changing Foundation is hypoallergenic, dermatologist-approved, and clinically tested for sensitive skin.
Please share the ingredients list of the Nitchu Color Changing Foundation:
Please share the ingredients list of the Nitchu Color Changing Foundation:
Aqua, Cyclopentasiloxane, Glycerin, C12-15 Alkyl Benzoate, Ethylhexyl Palmitate, Dimethicone, Propylene Glycol, Ethylhexyl Methoxycinnamate, Caprylic/Capric Triglyceride, Sorbitol, Lauryl PEG-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Petrolatum, Synthetic Fluorphlogopite, Sodium Chloride, Polyglyceryl-3 Diisostearate, Tridecyl Trimellitate, Niacinamide, Bisabolol, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Palmitoyl Tripeptide-5, Tocopherol, Trehalose, Sophora Flavescens Root Extract, Ophiopogon Japonicus Root Extract, Opuntia Ficus-Indica Stem Extract, Buddleja Officinalis Extract, Aluminum Hydroxide, Sorbitan Sesquioleate, Dimethiconol, Dimethicone Crosspolymer, Stearic Acid, Pentylene Glycol, Ethoxydiglycol, Propanediol, 1,2-Hexanediol, Mica, Silica, Silica Dimethyl Silylate, Silica Silylate, Disteardimonium Hectorite, Polyester-1, Methicone, Triethoxycaprylylsilane, Phenoxyethanol, Hydroxyacetophenone, BHT, Parfume, Titanium Dioxide, CI 77492, CI 77891, CI 77491, CI 77499.

Your Beauty is Our Duty.
You deserve to try Nitchu's Color Changing Foundation with no strings attached.
And we have full confidence in the technology we’ve used to create the formula.
Nitchu Cosmetics puts you in the limelight. Our mission is to help you enhance your natural beauty, at any age.
So if you’re not satisfied with Nitchu TrueTone Color Changing Foundation just let us know. We will refund you your money, no questions asked.